About Us

Edna Gonzales Posada is a true Valley Girl! Born in Brownsville, raised in San Benito and now living in McAllen, she got a degree in computer programming but her love of makeup and fashion beat out the computer world. The tiny tornado blew in with a small Merle Norman Cosmetic franchise and churned it into a cosmetic franchise, spa, salon, boutique and barbershop with 3 locations in South Texas. In 2012 Edna’s daughter, Alexandria, joined her armed with a finance degree after spending years playing with lipsticks and brushes. The sassy, classy, and sometimes smart-assy energetic duo is constantly roaming the US to continue bringing the latest and best in all things beauty and now for the bearded.